Step 10. Evaluate and Improve

This step will allow us to demonstrate our successes and improve on your weaknesses.

We know that the purpose of evaluation is to determine to what extent our intervention has been effective. Evaluation findings strengthen the credibility of the methodology, the implementing department, and the overall Promotion Plan. Findings that demonstrate the success of our intervention help to justify the time and care invested in research and planning. All interventions teach something mistakes can be detected and avoided. Successes can be shared with others and built upon. Demonstrated impact helps decision makers wisely allocate funds and resources for future programming.

Step 10: Products

Product 9: Suggested Promotion Program Changes.
This product outlines information needed to modify or adjust a present promotion effort or move forward on a new promotion.

Step 10 Activities

Step 10 Decision Making Tools

Use your Decision Making Tools. They are critical to your focus. Decision Making Tools enable you to fully complete your Products.

10.1: Sample Evaluation Report Outline

Step 10 Products

Complete your Products for each Step. They are essential to your success. Products enable you to successfully direct your promotion efforts.

Product 9: Suggested Promotion Program Changes

Step 10 References

Monitoring and Evaluating the Communication Strategy and Documenting the Development or Research Process