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As a final step, it is important to: (1) be prepared to learn the results of a promotion program evaluation and effectively apply them; (2) have the flexibility to make the results work for the populations served; and (3) share success stories—the team’s success, as well as the successes of the target audiences.

• Present findings and discuss recommendations.
• Assess whether the findings and recommendations suggest that the agency:
  • Correct present program;
  • Continue to the next phase;
  • Begin a new promotion program.
• Agree upon next steps for moving forward.
• If to correcting present program, acknowledge the successes achieved, look to the future to improve what didn’t work as planned, congratulate the team and all those who made this promotion program possible and return to Step 1.
• If to moving onto a new phase or a new promotion program, congratulate the team and all those who made this promotion program a success and return to Step 1.
• If finished for the time being, congratulate the team and all those who made this promotion program a success and take a well-earned rest.
   

This last step has enabled us to thoroughly evaluate our program and determine the overall effectiveness of our intervention.  We now can see how successful we have been, and know how to continue implementing this promotion program campaign.  Having completed all 10 steps, we are ready to build on this success and apply lessons learned to a new promotional phase or program.

Congratulations on completing these 10 steps!