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Develop a plan for conducting evaluation(s) of the promotions program that includes a calendar, list of responsibilities and a budget for the evaluation activities.  The promotion program team should develop a draft evaluation plan and draft evaluation report format to ensure that the expectations from the evaluation are clear and that the program receives what it needs from the evaluation results.

It is recommended to plan two evaluations during the promotions program – one at the halfway point (interim evaluation) and another at the end of the program (final evaluation).

Task 10.2.1:    Develop Evaluation Plan and Calendar

• Review the Plan of Action developed as Product 1.
• Schedule two evaluations for promotion program – such as at the halfway point (interim evaluation) and at the end of the program (final evaluation).
• Include the development of an Evaluation Terms of Reference and a Selection of Outside Source (see Activity 10.3) on the calendar.

Task 10.2.2:    Develop Evaluation Budget

• Review the budget developed in Step 5 Activity 5.4.
• Based on all evaluation decisions revise the specific evaluation budget accordingly.