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The foundation for evaluation was completed in Step 9 Activity 9.1. The development of indicators and the selection of methods are best done together so that nothing is forgotten and redundancies are eliminated.

• Read Key Information 10.1: Why Evaluate?
  An evaluation answers the following questions:

             What change occurred?
            How, when, and with which audiences did the changes occur?
            What aspects of the intervention contributed to these changes?
            What aspects of the intervention should be changed to improve results/management?
            How cost-effective was the intervention?
            How did the results of the intervention compare with results of other similar interventions?

Task 10.1.1:    Develop Draft Evaluation Tools

Many of the questions from the original research used to design the promotion program can be applied to the evaluation, with some modifications.

• Adapt original research tools (Step 2) for evaluation.  See Example 10.1: Adapting Research Instruments to Evaluation for a sample adaptation.
• Look to see which questions from the original research design can be used as is, or with minor changes.
• Compare methods selected in Decision Making Tool 9.2: Selecting Methods for Monitoring and Evaluation and develop questions needed for new methods to be used for the evaluation, if any. This Tool provides an overview of the methods available and guidance on selecting best methods for your monitoring and evaluation needs.

Task 10.1.2        Develop Draft Evaluation Report Form

• Read Decision Making Tool 10.1 for a sample evaluation report outline. This delineates a possible outline to use in preparing your evaluation report.
• Develop a draft outline for the evaluation report form.