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This step will guide us through implementation planning and implementation.

Experience with promotion programs worldwide reveals that a program’s launch is both an exciting and a difficult time.  No program gets off the ground without some challenges that can be both amusing and frustrating efficient planning can minimize frustrations and maximize the successfulness of the program launch.

STEP 8 PRODUCTS:

• Product 6:  Media Plan
  This product delineates specifics about your promotion media and channels to guide budgeting, airing, and distribution.
• Product 7:  Promotion Program Implementation Plan
  This product sets out specific activities and guidance on what is needed to implement the promotion campaign or effort and offers a timeline to support completion of these activities.