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This step will show us how to ensure that our audienc accepts and understands the message and behavior promoted in our materials and activities.

Because people see, hear, and interpret messages according to their different backgrounds, education levels and knowledge, we cannot assume that our messages will be perceived the way they are intended. To ensure that materials and activities developed in any medium are understood, appropriate, and acceptable, we must pretest them with members of the target audience.

Step 7 Products

• Finalized Promotion Materials and Activities