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This step will assist us in developing the materials and activities we need to promote our feasible practices to our primary target audience.

Now that specifics have been detailed in the Promotion Plan, the Plan can be applied to the development of materials and activities.  Each step is a further refinement of essential information and takes the promotion one step closer to providing the target audience with what it needs to understand, try, and adopt the practice to be promoted.  Developing materials and activities that accurately reflect these needs as detailed in the Promotion Plan helps to ensure that the audience will respond by ultimately adopting the new feasible practice.

STEP 6 PRODUCTS

• Drafts of ALL Materials and Activities