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This step will provide the details needed to develop our materials and activities.

Now we must prepare a blueprint with all the essential information related to the development of our promotion program and its activities.  This blueprint or Promotion Plan will, in turn, accurately reflect the behavioral needs of our audience, as well as external opportunities and constraints to consider.
 

 Step 5 Products

• Product 5-Brief 1: Promotion Plan, compiles the 13 elements of an effective promotion campaign or effort providing a quick guide for developing materials and activities, keeping all focused.
• Product 5-Brief 2: Marketing Tactics (Promotion Plan), provides guidance on detailing the additional elements needed to market your feasible practice, if social marketing has been selected (Decision Making Tool 3.6) as an approach appropriate to your promotion effort.
• Product 5-Brief 3: Training Direction (Promotion Plan), provides guidance on detailing the additional elements needed to train your primary target audience in the skills needed to adopt the feasible practice, if training has been selected (Decision Making Tool 3.6) as an approach appropriate to your promotion effort.
• Product 5-Brief 4: Advocacy Techniques (Promotion Plan), provides guidance on detailing the additional elements needed to advocate for the feasible practice, if advocacy has been selected (Decision Making Tool 3.6) as an approach appropriate to your promotion effort.
• Product 5-Brief 5: Mobilization Schemes (Promotion Plan), provides guidance on detailing the additional elements needed to mobilize and involve the primary target audience in adopting the feasible practice, if mobilization has been selected (Decision Making Tool 3.6) as an approach appropriate to your promotion effort.