Printer-friendly versionPDF Download

The budget process starts here and is iterated throughout the next five steps of developing a promotion campaign.

• Based on the full Promotion Plan, develop a draft budget.
• Using Decision Making Tool 5.6: Detailing the Promotion Plan Budget, add line items that correspond to the plan developed.
• If possible, put the budget into Excel so that changes to line items and costs can be made easily.

We now have clear guidance to develop our promotional materials and activities.  We have our key promise and message, our channels, our audience, and our promotional objectives, as well as strategies unique to the approaches we are using.  We can develop our effort with the confidence that we will be starting on the right foot with the right audience to have the greatest positive impact.