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This step will assist you develop an overarching strategy to see where your promotion effort fits.

We now know the feasible practice we plan to promote and with whom we plan to promote it.  However, before creating the details of our specific promotion plan, we must develop an overarching strategy to see where our promotion effort fits into the bigger picture   This will allow us to examine other factors, such as infrastructure and enabling environment, that will have an impact on the success of our promotion, as well as determine those who might help us reach our goals and objectives.

Step 4 Products

• Product 4: Broad Behavior Change Strategy, presents a format for developing an “at-a-glance” picture of broad activities needed for your promotion to succeed, covering: infrastructure, products and service improvements; promotion; and enabling environment intervention areas.