Step 3. Focus on Feasible Practice For One Audience and Problem

This step will help us focus our effort for success and practice change.

We know that it is often times easier to tell someone what they should do, rather than to think through exactly what is needed to carry out the requested new behavior. If someone tells us, “buy a new septic tank!” or “boil your water!” would we do it simply because they said so? Or would we consider: (1) the impact such a change would have on us and those around us; (2) what we would need to do to adopt the behavior; (3) whether we could/would do it; and/or (4) whether we had what was necessary to make the change. Our audience will consider these same issues in deciding whether to change their behavior.

Step 3 Products

Product 2: Overview of Research, Section C, gives a simple table format to compile all research and behavior analysis decisions, making them available for quick reference.
Product 3: Behavior Analysis, provides a framework for examining the research gathered and determining feasible practices and steps while detailing information needed for your promotion plan.

Step 3 Activities

Step 3 Decision Making Tools

Use your Decision Making Tools. They are critical to your focus. Decision Making Tools enable you to fully complete your Products.

Step 3 Products

Complete your Products for each Step. They are essential to your success. Products enable you to successfully direct your promotion efforts.

Step 3 References

David Holtgrave, Ph.D., Susan E. Middlestadt, Ph.D., and Richard Windsor, Ph.D., "Behavioral Science Theory," Revised Edition, 1997.
Communication Initiative Network – Audiences Along a Behavior Change Continuum
Robinson, Kerry L., Driedger, Michelle S., Elliott, Susan J. and Eyles, John. Health Promotion Practice, Oct 2006, vol. 7: pp. 467-476.
A Field Guide to Designing a Health Communication Strategy, Chapter 2: Audience Segmentation
Kahan, Barbara and Goodstadt, Michael. Health Promotion Practice, Jan 2001; vol. 2: pp. 43-67.