Decision Making Tool 3.6 Choosing Promotional Approaches

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Instructions for Use:  The “X’s” in the table below indicate which approach works more effectively when particular criteria exist.  In Column 1, circle all criteria that correspond to the analysis for the ONE PRIMARY TARGET AUDIENCE selected for your promotion effort.  Follow each row for that circled criteria across, circling the Xs found.  Count the number of X’s circled in each column and write the total at the bottom.  The approach that has been circled the most times best corresponds to the promotion program’s immediate needs and is most likely to achieve the feasible behavior.  If two approaches have been circled an equal number of times, then a combination approach is encouraged, using both to design the promotion plan (see Step 5).

BEST APPROACHES for this Promotion: _______________________________________

 

Criteria

Approaches

Information and Education

Behavior Change Communication

Social Marketing

Training

Advocacy

Mobilization

Gender (Decision Making Tool 3.3, Part 3)

Male

X

-

X

X

-

-

Female

-

X

X

X

X

X

Age (Decision Making Tool 3.3, Part 3)

Children

X

-

-

-

-

X

Teens

-

X

-

-

-

X

Young Adults

-

X

X

X

-

X

Adults

-

X

X

X

X

X

Education (Decision Making Tool 3.3, Part 3)

None

-

X

X

X

-

X

Primary

-

X

X

X

-

X

Secondary

X

X

X

X

-

-

Post-secondary

X

X

X

-

X

-

Topics (Decision Making Tool 3.2)

Water

X

X

X

X

X

X

Sanitation

X

X

X

X

X

X

Hygiene

X

X

X

X

X

X

Consumer-Type (Decision Making Tool 3.3, Part 3)

Private

X

-

X

-

X

-

Public

X

-

-

-

X

X

Commercial

X

-

X

-

-

-

Government

X

X

-

-

X

--

Household

X

X

X

X

-

X

Individual

X

X

X

X

-

X

Stage on Continuum (Decision Making Tool 3.1)

Is Aware

X

-

-

-

-

X

Knows

X

-

-

-

-

X

Is Encouraged

-

X

X

-

-

X

Intends to Try

-

X

X

X

-

-

Tried

-

X

X

-

-

-

Evaluated

-

-

-

-

X

-

Reinforced

X

-

-

X

X

X

Is Needed to Adopt Feasible Practice (Decision Making Tools 3.4 and 3.5)

Products

-

-

X

X

-

-

Infrastructure

X

-

-

X

X

-

Service Improvements

X

-

-

X

X

X

Consumer Skills

-

X

-

X

-

-

Knowledge

X

X

X

-

-

X

Finances

-

-

X

-

X

-

Financial Cost to Consumer of Feasible Practice (Decision Making Tool 3.4)

High

-

-

X

-

X

X

Medium

-

-

X

X

X

X

Low

X

X

-

X

-

X

None

X

X

-

-

-

-

More Barriers than Motivators Exist (Product 3)

-

X

X

-

X

-

More Motivators than Barriers Exist (Product 3)

X

X

-

X

-

X

TOTAL Xs circled