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Instructions for Use:  Use Key Information 2.1: Ability, Influence and Motivation Research Factors and 2.2: Intervention Area Research Factors and Examples 2.2 and 2.3 as a guide.  Write the research audiences in row 1, columns 2-4 as appropriate.  Ask the following questions as received data and information is reviewed and write SHORT, ONE WORD OR PHRASES in answer to each question by research audience.

1. How aware is our target audience of the topic or issue?
2. What do they know?  How do they know it?  Who/what agency supports this knowledge?
3. What are they able to do?  What is needed?
4. To what extent do they believe they are capable of adopting/carrying out this practice?
5. To what extent are needed products and services available? Where, by whom?
6. What characteristics and features of the practice/product/service do they like?  In general, what do they like?
7. In general, what influences them/attracts them?
8. What is the community around them doing/practicing/purchasing?  What is presently acceptable?
9. How do they feel about the topic and/or what is being proposed?
10. To what extent do they believe that the topic or practice will change things?
11. Have they indicated any intention to practice what is being promoted?
12. What impact do they feel the practice will have?
13. What risks and/or dangers to they feel will result from practicing what is being promoted?
14. To what extent have they expressed a willingness to pay for this practice?
15. To what extent are they able to pay for practice based on current income, expenses, and spending patterns?

Synthesis of Research Findings
Promotion Program Title:
Date: