Step 1. Define Problem, Audiences and Ideal Behaviors

This step will enable us to define our priority problem, identify our potential audiences, and determine ideal behaviors.

One program or promotion effort cannot be all things to all people at all times. Rather, it is vital to focus our efforts on the most important and most needed change. If we can initially define and prioritize our challenges, identify our potential audiences and determine ideal behaviors, we can, step-by-step, focus our promotion efforts, bringing about the maximum impact and the best in our audience.

Step 1 Products

Product 2: Overview of Research, Section A
This product gives a simple table format that allows you to compile all your research and behavior analysis decisions so that these decisions are available for quick reference.

Step 1 Activities

Step 1 Decision Making Tools

Use your Decision Making Tools. They are critical to your focus. Decision Making Tools enable you to fully complete your Products.

Step 1 Products

Complete your Products for each Step. They are essential to your success. Products enable you to successfully direct your promotion efforts.

Product 2: Overview of Research, Section A