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The Toolkit provides a comprehensive 10-Step guide to the design, development, implementation, monitoring and evaluation of a promotion program for water, sanitation and/or hygiene. It combines international best practices from a mixture of health and environment arenas in behavior change communication, marketing, and mobilization, just to name a few, with tried and true basic behavior change principles. It offers guidance on how to be focused, audience-driven, behavior-change directed, research-based, indicator-grounded, and creative in putting together a campaign. Though it has been developed for local government officials and staff of public and commercial utilities; it can easily be used and applied by any organization or agency engaged in water, sanitation, and/or hygiene work.