Instructions for Use: Examine the list of roles for a promotion program development team and each brief description and assign team members based on previous skills identified.
| Roles | Brief Description | Team Member |
| 1. Team Leader | Manages and coordinates team and promotion program process (Steps 1 through 10); responsible for focusing initial program ideas and discussions – Step 1 – and maintaining FOCUS throughout. | |
| 2. Research | Organizes and oversees conduct of research – Step 2. | |
| 3. Behavior Analysis | Follows behavior analysis process to lead team to appropriate feasible practices to promote – Step 3. | |
| 4. Change Strategy | Prepares for and facilitates the development of the broad Change strategy and assists with courting and cultivating potential partners – Step 4. | |
| 5. Budgeting | Assists with budgeting process throughout – Steps 4, 5, 8, 9, and 10 | |
| 6. Print Materials | Oversees and manages the development of all print materials – Steps 5 and 6 | |
| 7. Non-Print Materials and Activities | Oversees and manages the development of all non-print materials and activities – Steps 5 and 6 | |
| 8. Pretest | Organizes and manages all materials and activities pretest sessions – Step 7 | |
| 9. Distribution, Airing, and Training | Organizes and supervises all agreed upon training, needed distribution and airing and general implementation activities – Step 8 | |
| 10. Monitoring | Organizes and supervises all monitoring activities – Step 9 | |
| 11. Evaluation | Organizes and supervises all evaluation activities – Step 10 |