USAID is facilitating a twinning partnership between Indah Water Konsortium of Malaysia (IWK) and PDAM Tirtanadi of Medan, Indonesia to support Medan to increase the number of connections to sewerage facilities by increasing demand for sanitation services (including willingness-to-pay for services) through improved customer outreach and awareness raising. IWK is working with Medan to first review and recommend any changes to their sanitation strategy and will then share its experience and expertise on promotion activities, including information campaigns and marketing. Medan will develop their promotions campaign using the 10-step ECO-Asia promotions toolkit and ensure that the campaign specifically targets the participation of women.

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