Through the ongoing twinning partnership, two experts from IWK traveled to Medan to work with 30 staff from PDAM Tirtanadi on key steps in implementing a promotion campaign using the USAID ECO-Asia 10-step Water and Sanitation Promotion Toolkit. Both utilities worked on Steps 4-6 of the Toolkit, which are to Detail a Broad Change Strategy, Prepare a Specific Promotion Plan, and Develop Promotional Activities and Materials. PDAM Tirtanadi plans to formally launch the sanitation promotion campaign in August 2009.