The Toolkit provides a comprehensive 10-Step guide to the design, development, implementation, monitoring and evaluation of a promotion program for water, sanitation and/or hygiene. It combines international best practices from a mixture of health and environment arenas in behavior change communication, marketing, and mobilization, just to name a few, with tried and true basic behavior change principles. It offers guidance on how to be focused, audience-driven, behavior-change directed, research-based, indicator-grounded, and creative in putting together a campaign. Though it has been developed for local government officials and staff of public and commercial utilities; it can easily be used and applied by any organization or agency engaged in water, sanitation, and/or hygiene work.

Each step in the Toolkit builds on the previous step through the use of activities and tools. Each tool helps a promotion team make decisions to move forward. Each decision made informs subsequent decisions to be taken to complete Toolkit products. Each product provides the guidance and documentation needed to successfully complete each step until the promotion team has designed, developed, implemented, and evaluated its process, outcomes and impact. The Toolkit has been reviewed and pretested by local government officials and staff of public and commercial utilities.

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