10-Step Promotion Program Toolkit:
Helping Water Services Professionals Improve Water, Sanitation, and Hygiene Programs
USAID, 2009
The Toolkit provides a comprehensive 10-Step guide to the design, development, implementation, monitoring and evaluation of a promotion program for water, sanitation and/or hygiene. It combines international best practices from a mixture of health and environment arenas in behavior change communication, marketing, and mobilization, just to name a few, with tried and true basic behavior change principles. It offers guidance on how to be focused, audience-driven, behavior-change directed, research-based, indicator-grounded, and creative in putting together a campaign. Though it has been developed for local government officials and staff of public and commercial utilities; it can easily be used and applied by any organization or agency engaged in water, sanitation, and/or hygiene work.
Each step in the Toolkit builds on the previous step through the use of activities and tools. Each tool helps a promotion team make decisions to move forward. Each decision made informs subsequent decisions to be taken to complete Toolkit products. Each product provides the guidance and documentation needed to successfully complete each step until the promotion team has designed, developed, implemented, and evaluated its process, outcomes and impact. The Toolkit has been reviewed and pretested by local government officials and staff of public and commercial utilities.
You can download the Summary of the 10-Step Promotion Program Toolkit or go to the Full Toolkit On-Line.
The Manager's Non-Revenue Water Handbook: A Guide to Understanding Water Losses
Ranhill Utilities Berhad and USAID, 2008
Download the NRW Handbook (PDF)
Most developed countries have a solid infrastructure and established operational practices for managing and controlling non-revenue water (NRW). This is not always the case in developing countries; many are struggling to ensure that customers receive a reasonable supply of safe drinking water, often via a pipe network that is inadequate, with poor record systems and a low level of technical skills and technology. Tariff systems and revenue collection policies often do not reflect the true value of water supplied, which limits the utility’s cost recovery and encourages customers to undervalue the service.
Developing countries in Asia face similar challenges in reducing NRW, including aging infrastructure, financial constraints, poor governance, and poor project design. Many utilities in the region, however, can draw on motivated and industrious staff to implement solutions once the challenges of reducing NRW have been identified.
Using some key messages, The Manager’s Non-Revenue Water Handbook leads the utility manager through the stages of addressing NRW—first, understanding and quantifying NRW, and then developing a strategy to address it.

